We are a start up company, buiding a E learning content for our medical schools/college and we are in good situaltion with the E learning tool however we do not have the content for our tool. We had hired consultants to build one but they couldn't give us more than few!! and we also try to partner with the medical university/school however they said all the preofessors are busy in practice, teaching and not able to find the time. And another problem they stated is the professors are not willing to adopt to the E learning (from their previous experince) and faced difficulty in motivating them, which she said is very challenging.
So i am looking for different ways of building content, and also money is concern now as we do not have a lot money left, so we have 2 strategy either get fundings (for which we need to give stakes and many people suggested not to go for now as your very nasal stage[7 months old company] & easily loose stakes for small money) Or sell the tool to 1 or 2 clients and with that money you can invest on content building. IF we sell what should be the product pricing? (lets say my product price is $10,000 with X-content)
So what strategy to use and is their a way to motivate professors(other than money)? We are 3 co founders already, So at this stage giving out some stakes is a good idea?
I know too many questions, but all are breaking my head Thanks in advance :) Karan