Don't laugh, but I'm working on a website idea that isn't novel in any particular way. It doesn't do anything new except service a niche industry in my world view of "better". I very well understand that building a competitor website means nothing if you can't draw people to your service (re: I can re-build monster.com but that doesn't mean people will come in droves).
What I believe differentiates me is that I do not have to charge these businesses a fee to use my service. Currently, competitor websites in this space all charge a yearly subscription fee... which I think is unnecessary. I don't want $ to be a deterrent--I want them on my site.
I think I have attractive points for enlisting them into my service and I have framed them in terms of "what does this do for me?" and less in terms of how feature-rich the site is.
The success of my service depends on my ability to enlist them onto my site.
What I am doing is compiling a list of these businesses that I want to target. My question is...
Is it okay to send them unsolicited e-mails? If so, is it best to send it as naturally as possible (conversational?)