Direct Mail (letter), Direct Mail (postcard), or email?
I'm starting a series of web directories for some specific white collar service professionals (lawyer, accountant, consultant, etc.)
As I'm small, local, personal, boutique, as is my website design service which dovetails into the directory subscription offering, at present I feel a direct mail 'old school' approach (letter? postcard?) would best reinforce my trust message albeit each mailing will perhaps cost 50-100 cents.
Do you agree? (And there certain categories/models where direct mail is always the best avenue?)