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I own a small software company, which has it's website on a .COM-domain ( jitbit.com )

Should I register .ORG/.NET/.BIZ/.INFO as well? "jitbit.net/jitbit.biz/jitbit.info/jitbit.org" or it's just a waste of money?

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I actually do have them registered - but can't help thinking it's just money down the drain! – jitbit Feb 23 '11 at 15:26
I have initially registered and then dropped them. Can't see the point to own every domain on the net. – Ross Feb 23 '11 at 17:01

9 Answers

up vote 3 down vote accepted

In my experience - Getting the other extensions is a waste of money. Here is how people generally find your site:

  1. Stumble across it by clicking a link, so there's no way they'll get the URL wrong
  2. Type yourbusiness.COM into their website address by default
  3. If all else fails, they just Google your business name and click the first result

When we first started our company, we registered misspellings, and all the similar .net, .org, .etc domain names. A year later, we decided that it was $200 wasted every year on pages people never visited (we got 0 visitors to almost all of them)

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Depends how serious you are about your brand. For the $8.99 it costs you a year, there is no reason not to in my opinion. If you don't a domain squatter will buy it up and charge you a couple thousand if not more later down the road, if your company turns out to be successful.

Heck, I'd even go as far as suggesting to buying any typos of your domain. We own Tether.com and a domain squatter bought up Tehter.com and Teather.com. Now we pay $5-$10 a day to advertise on those domains to get that traffic back to our main domain.

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By paying to advertise on them aren't you reinforcing the problem? – Ryan Dec 22 '11 at 9:34

Log what domain name people use to get to your website, and see if anyone is using the .org, .net, .biz or .info. If so, then you might consider keeping the ones that are getting used. If not, then I'd let them lapse -- you can't stop someone using your name in their domain unless you also register a couple of hundred different country-specific TLDs, plus the new generic TLDs that are expected to launch soon.

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Seriously, register them. All of those domains are cheap to register yearly and it'll stop some jerk mooching off your name with a link-farm trying to cash in with some AdSense ads. The internet is full of jerks and squatters, you'll find that out sooner or later if you let those other domains go back onto the domain market.

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I think it is a "horses for courses" thing.

Generally you do not need to register every TLD (Top Level Domain such as .COM, .ORG, .NET etc).

I would agree that misspellings may be the most valuable.

.COM still "outperforms" all other domains for most purposes.

If you operate in a country outside the USA it is a really good idea however to register that as well (for example .it, co.uk, etc)

In sum these decisions need to be made using a little more specific consideration to the product/service/brand the name is being used for together with a score of the intent to branch out into other area using the same or a similar name.

The decision is part branding and part usage trends by you customers.

Best wishes good business RogerEllman

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Since you dropped the name, a bastard like me will register jitbit.org, jitbit.net, jitbit.us and others, build similar sites, and try to mooch off some of your traffic!

If you can afford them, register them and point them to your existing site.

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If you are in a niche it might be worth protecting your niche from other entrants on the SEO work that you do with the domain (if any).

I think we've forgotten the days of $70/year .com registration. Spending the same per year now on a handful of domains to protect the space you've worked hard to build and grow traffic to is something I'd think about twice, especially it was a niche.

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You would be suprised at the people who will try to piggyback of of anything, i haven't yet but will most likely purchase .com .co.uk .net and .org, i dont see it as a waste of money, its a small cost considering the money that could be wasted elsewhere.

It makes sense to grab them at a standard registration price, compare it to money you might waste elsewhere.

I bet that a lot of households throw out the equivalent in food every week and not think twice about this.

I would suggest having them registered.

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Absolutely yes. You will be very upset when your business is successgful and someone registers .net or .org and there will be nothing you can (are willing) to do about it.

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