I live in CA, and I am publishing a Web site that I intend to generate a tiny amount of cash through ad revenue. It costs $800/year to form an LLC in CA which is exactly what I made last year in ad revenue. However, the fact that there are people using the site, and that I will be entering advertising contracts, makes me think it would be important to have a business entity behind it.
Anyone out there in CA and have incorporated out of state? Is it worth it if you're only really generating a little candy/comic book money? Is there another way to get the basic lawsuit/asset protection of an LLC as an individual without forming an LLC?
My plan for the LLC was to form it as myself and then d/b/a the Web site.