We have successfully launched a small business providing services locally in a couple cities. Uptake of new clients has been slow and we want to spend some of our (limited!) cash to market the business.
We're already networking locally, hanging flyers in some targeted locations, taking advantage of online free listings (local.google.com, yelp.com, etc), and working on SEO (we're getting up there for our keywords).
If we were to invest some cash, where would our dollars be spent most effectively and successfully?
- Direct mail - targeting the right demographic in the cities we service
- Yelp Ads targeting users with intention (i.e. searching for our service in a city we service)
- Search Engine advertising (Google AdWords, Bing/Yahoo ads, etc)
- Coupon mailer