Firstly, I know what you are thinking already, "Not another daily deals website!" - it's true, I am entering an oversaturated, highly competitive market of daily deal websites. It's going to be an Australian daily deals website, only with a twist.
All deals are limited to a maximum of 100 deals, but if the deal is good deals can be limited to as low as 25. I believe the exclusivity will help protect businesses that are providing these heavily discounted deals as I read an interesting statistic that most businesses lose quite a lot of money from running daily deal campaigns.
My question is how can I sell my service to businesses and get them on board when it hasn't even launched yet? I want to acquire some daily deals for the site before it launches, exclusively awesome one day deals that will make people fight for 1 of the 100 or lower deal coupons up for offer.
I've tried sending a couple of emails to some businesses, but didn't really hear anything back. How did sites like Groupon get deals before they got big?
Are there things I should be saying in the email and things I shouldn't be saying? Should I perhaps exaggerate or could that come back and bite me later on in terms of credibility if expectations aren't met?