I'm about to launch a new web startup in less than a month. It'll be a freemium web application which will offer a Facebook-related service with various pricing plans.
I'm still a bit unsure on how to promote it at the start, so any advice is well received. What I thought so far is that I could release the first version as a private beta which requires an invitation code to sign up and maybe try to get some reviews from blogs. The only ones which I came up with are Mashable and TechCrunch and while it would be great to get a review from one (or both!) of them, I know that it is very hard, so if you know any other good place where I could get a review let me know too.
Anyway what else could I do? Buy Google ads? Or maybe Facebook ads since my product is Facebook-related... as I said any advice is well received, thanks!