Assume that we've got a 10.000 (usd or euros) budget.
Which of the following 3 options is better for launching?
1) Spend all of it on a great domain (e.g mymobile.com)
2) Spend 20 on a mediocre domain (e.g mymobile2.com) and the rest 9.980 in AdWords
3) Spend 20 on a mediocre domain (e.g mymobile2.com) and the rest 9.980 in AdWords (8.980 actual AdWords budget and 1.000 to an AdWords qualified individual to run this for us)
In other words, are expensive domains worth the money? And will an expensive AdWords campaign make up for a mediocre domain?
Edit: Assume that the domain is about a free service in a niche area (confident that the CPC will be low). The immediate target is to grow the userbase as much as possible and revenue may come at a much later stage but it's not important right now. The budget is fixed at the imaginary limit of 10k.