As I work on finishing up the final details for my start-up. I wanted to know if anyone here setup pilot programs for their first few customers at discounted rates or for free for a limited period of time. The benefits of this would be that the site would get "real world" usage and valuable insight regarding usability. The pilot customers would potentially have little investment since it was "free", except for the time spent learning the product, which they could easily decide not to use at some point later.
I've seen this model work before at past places. It was generally well received since the products offered where things people wanted.