I have two companies that have interest in licensing my business's content (training materials). I want to offer exclusive and non-exclusive pricing options, maintenance fees (for annual updates), and I will specify types of use (to avoid channel conflict).
But I am struggling with pricing. Also, I know enough to know that there are probably considerations I am totally missing.
I'd love to hear from anyone who has experience licensing content--what were important points in the contract? How did you set the price? Any regrets?
Also, of the 2 companies, one has potential to become a more strategic partner going forward.