Everything I read about minimum viable products applies to web apps and things that have some level of "functionality" that can solve an existing problem. But is there a quick way I can test a content-based product; something that doesn't exactly have a "need" associated with it (yet?)
A bit of background... I've been working on a content site and accompanying email newsletter that I would intend to sell ads on (similar to a Daily Candy or Thrillist.) I've put a lot of thought into my niche and potential market (it's something I'm passionate about, and there really isn't anyone comparable in the space already) but I'm strongly inclined to measure interest before I throw a ton of time behind the idea.
I'm floating the idea of building a detailed landing page with an email signup form and running some paid search campaigns to see if I can get any pre-launch subscribers, but I'm not sure if this is the best way to gauge interest for something like this. Does anyone know of similar, content-based businesses who have tested their idea in the past? I've read that Daily Candy launched with an MVP, but can't find much information on that particular case.