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I can't concentrate on a startup, other than 2-3 hours a day because I have to work to make a living. In practice, an idea will take me 3 years to implement at this pace which makes it meaningless to begin with. I can't quit my job, as I can't survive without income.

How do people overcome this? I'm pretty sure it's not such a rare case.

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4 Answers

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Here are two more things you could do:

  1. Figure out your minimum product and then cut the feature set in half. It will focus you on what is truly required.
  2. Farm out some of the work. You can get very inexpensive help on rentacoder.com, odesk.com, and elance.com.

I agree with Gary E., you have no idea what it will take. Get in motion. Set deadlines for yourself, unreasonable ones. Ship something soon and create the habit of shipping regularly.

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You need to do two things.

  1. Stop thinking about forming a startup and do it. You have no idea how much time it will take to turn out a minimum product until sometime after you start work on it. Lamenting how hard it will be is useless. Dedicate every spare hour to your startup. People don't get rich by sitting around watching tv.

  2. Start saving every penny from your current job. Cut your living expenses as much as you can. Investigate friends, family, and other sources for funding. Prepare yourself financially for the transition from salaried employee to entrepreneur.

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+1 Don't expect it to be easy. Don't expect to be able to do it in your past time. Basically your enemies are time and living costs. Expect to cut back on both and invest back in your startup, which of course equals investing in yourself. It's not an easy answer to bear, but it's the honest truth. Paul Graham has a great term called Ramen Profitable (paulgraham.com/ramenprofitable.html). Basically, your first goal is to build something that lets you live on Ramen. – John Sjölander Jan 24 '11 at 17:14
+1 to ramen profitable. I've heard the term, but first time actually reading the article. – Davy8 Jan 25 '11 at 1:28

Consulting at a higher daily/hourly rate to free up more time is how we're doing it. Although building a good consulting business is as hard, if not harder, than a software business we're finding (more touch points, etc.). And finding good clients is not always the easiest either.

Either that or save all the money you can and quit and go for broke (mint.com method).

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I can't concentrate on a startup, other than 2-3 hours a day because I have to work to make a living.

What about weekend days?

In practice, an idea will take me 3 years to implement at this pace which makes it meaningless to begin with.

I disagree. Everything depends on your demands.

I myself don't think a 3 year development time is unreasonable if you wind up with a profitable venture that returns money to you for years beyond that. People will do a a 4 year bachelors, a 2 year Masters, a 5-15 year Ph.D., etc., but 3 years to single-handedly create a profitable software venture is "meaningless"?

(Along these lines, as Anthony Robbins wrote, "People will greatly overestimate what they can accomplish in one year, but they will greatly underestimate what they can accomplish in 10 years." Or something close to that).

That said, if launch date is critical based on things like trends or competition, then either you hire out, quit your job, bag your project, get a small team of co-founders who will pitch in for sweat equity, change your idea, or hope your assessment of that launch date criticality is incorrect. Or some mixture of all of these.

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