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My startup sells designer furniture exclusively via an internet shop, we are have been around for about a year now and sell in 5 different countries. We do manage to get plenty of visitors but the conversion rate of these visits is about 0.20%. This makes it really tough to get the data to start making decisions on good keywords (we use google adwords). This conversion rate seems pretty consistant across countries/languages and with different people managing the different countries.

we do get a number of sales and are able to operate profitably but these conversion rates are crazily low according to the many blogs i have trawled.

My question is whether this conversion rate is normal for the online furniture industry or whether there is something going wrong here.

Regards,

Dennis

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Edit: I have found a little info for this from 2005. Anyone have some more recent data than this? wilsonweb.com/wmtp8/400_conversion_rates.cfm – user6795 Jan 25 '11 at 11:58

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This blog post, citing a Forrester/eMarketer report, points to an 2-3% average conversion rate in online retail. Googling some I find 2-3% to be common.

However, I'm sure that it varies greatly between different industries (som Industries reportedly have as high as 30% conversion rates). I couldn't find good data on furniture. Perhaps someone else is more lucky.

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Thanks for your response John. I am having the same trouble finding data for furniture. – user6795 Jan 25 '11 at 11:14
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Give us a link to your website. Your conversion rate sounds low even for high end products. Perhaps the OnStartups community will have some suggestions for you.

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