My startup sells designer furniture exclusively via an internet shop, we are have been around for about a year now and sell in 5 different countries. We do manage to get plenty of visitors but the conversion rate of these visits is about 0.20%. This makes it really tough to get the data to start making decisions on good keywords (we use google adwords). This conversion rate seems pretty consistant across countries/languages and with different people managing the different countries.
we do get a number of sales and are able to operate profitably but these conversion rates are crazily low according to the many blogs i have trawled.
My question is whether this conversion rate is normal for the online furniture industry or whether there is something going wrong here.