I have a site that I am getting ready to launch out of Beta very soon. I would like to take advantage of promoting the site through FaceBook and Twitter. I have recently created accounts on there and plan to add more updates as the days go by. I was wondering what kind of results have people gotten when they put their sites on other social networks like the ones I mentioned. Did it help with retention and bring more users? Did you not see any perceived benefits? How much of your time was spent updating these sites?
Any feedback is much appreciated.
I agree with the comments given that relying on Twitter and Facebook alone will not make your site popular and that other forms of marketing will need to be involved.
Case in point, a couple days ago I was at an Entrepreneur Expo (along with about 40 other start-ups) to promote and showcase my site to people attending the event. The site got great feedback and people wanted to sign-up and use the product that day for their businesses. Based on what my site does offer, not many people have seen a product like this available for small businesses. So what my site does bring to the table is a lot when compared to other products like it and people really got into it once they understood how they could utilize it (doing the live demos reinforced this). From a marketing standpoint, the site design needs to better show case what it offers. We recently updated the Features page to better explain the offerings as a result of the Expo, but we have more to do. One of the good things that came out of physically talking to people about my site was that there was another start-up that is currently getting thousands of hits a month, which complemented my site. They wanted to do cross advertising with us, which would increase traffic and conversion rates. If the Expo was any indicator, we were one of the crowd favorites from the hundreds that attended, which I think is a good sign.