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I'm selling a Mac application for $40 and thinking about to go freemium. For now is just a mac app and I'm going to build a web service with an api, native cloud sync + win client + web app = something like Evernote, but a little bit different niche.

My question is:

  • Do you have any experience cutting the price for software from price range of 20-40USD to $0? If yes, please describe your experience, else tell me what you think about it.
  • How to deal with customers who bought app before?
  • How likely they will request refunds?

I'm going to give a free premium subscription for 3-6 months. Is it a good compensation? Also I'm going to write a blog post a month before shift telling about plans to make it free and about free premium subscription for all of the customers.

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Why blog about it in advance? All it can do is drive your sales to zero with no upside, as best I can tell.

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Not if the free premium subscription you give is worth more than the current price of the app is. Consider this: if it costs $40 now and will cost $10/mo, and you will give 6 months of subscription to current users, most people will consider it to cost $6.67/mo for the first 6 months, so they get a good deal. Just make sure to hint this clearly so that people get the idea. – Rytis Feb 12 '11 at 17:08

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