My partner and I are launching a website for widgets you can put on your website. We design a few nice looking ones and make it really easy to grab your own version. We want to end the pain of adding useful functionality to your website when you don't really know how to do it yourself. We are in a crowded space but we have some unique twists on the old widget idea to hopefully differentiate ourselves. It took us a month of nights to get a prototype and we have just started ramping up the business development side of everything.
I want to do some testing and research into a good niche and good keywords for us to find users. I want to do this through some advertising that would lead to a landing page where you can add an email to sign up for our early launch.
I was hoping to get some advice into good methods of conducting an early test like this. Am I doing the right thing? Should I wait on the advertising? Are there any other good ways of guiding our market focus that I should look into? Any other advice?
I've currently looked into adwords and a bunch of other sites such as "webmaster" forums that serve the aspiring website maker niche but some of them have big minimum spends so I'm not sure we are ready for that.