So I have a site that will accept subscriptions the first quarter of 2011. I have been developing this product over the past year and it is almost complete. I would like to use the VC money to help market, for hosting costs, and so that I can bring on additional people for other roles I need.
I am concerned about losing control of my company and possibly getting fired from my own company due to any political antics (see TechCrunch article). If I took on VC money, I figure I can limit this possibility by doing as much of the heavy lifting prior to seeking outside money. So that I can maintain majority equity within the company.
The question is, "How much equity would a VC company take for a mid-stage start-up company?". Also, how much leverage would I have given that I could technically not use any VC money at all, but progress would be much slower.