Which flow will have a better conversion rate?
I am designing the page flow for a website that is a of a monthly subscription type. Here's the page flow options I have:
- Home Page (Try now button) --> Pricing and Plans page --> Signup form --> Payment page (paypal) --> Main App Page
- Home Page (Try now button) --> Main App Page (Submit button --> Pricing and Plans page --> Signup form --> Payment page (Paypal) --> Back to Main App page
Basically, the second option provides the user an opportunity to partly key in the data on the main app page and delays the user in signing up.
Which option would have better conversion rate?
All of them have a 30 day free period. Alternatively, I can set it up for a user to use the service for 30 days without requiring a credit card and ask the credit card details at the end of 30 days.
This option and the second option may have more overhead with development though.