Part of my marketing mix for my SaaS will be creating/using a promotional video. I'll place it on my marketing website, YouTube, and SEO/SEM campaigns. I understand that the most effective videos focus on creating a connection or trust with the creator in 2-4 minutes rather than actually pitching a product or showing how to use it. Luckily I have someone lined up to do the production work, I just need to create the copy/storyboard.
Does anyone have a favorite video or ones they find really doing a fine job? Is using humor a good idea? (the SaaS is a B2B product) Thanks.