Marketing Video Ideas

The most important thing to think about when making your video (or for that matter, any content) is your audience.

Make a concerted effort to product something that if you were in their shoes, you'd want to watch. This is usually not overtly self-promotional stuff that just talks about your company and your product.

Share useful interesting content that people want to watch and share with their friends.

Quick tactical tips:

1) Humor works well, but is very hard.

2) Test, test, test. Show the idea to some people that will give you honest feedback. Do this before the video is produced and you're emotionally attached. You're not going to want to make changes if you're too far in.

3) Don't get overly concerned about the production values. You don't have to spend a fortune to create a successful video. People are forgiving about the production quality -- but unforgiving about selling/marketing too hard.

4) Keep the video short (usually < 2 minutes) -- especially in the early days. Until you've built an audience/following, people are not going to invest much time watching something unless it's really useful or interesting to them.