Happy New Year!
I am beginning to write a business plan for a future startup based on an innovative software technology I developed. An actual product is still in development.
I am using a dedicated tool that guides me through a systematic set of questions to come up with a quality plan.
One of the steps is to set objectives. One (or more) of the objectives is typically a sales figure in the first 1-5 years.
How do I project these figures, when I don't even have a clue what sales would be like?