I read a blog post that said before you start developing your product, you should find at least 10 people who are willing to pay for the product. This seems like good sense to me and I plan to follow this advice.
Since I don't have a working product yet, what I'm looking for is not exactly customers. I'm looking for early adopters. I want to find people who are willing to try early versions of my product and give feedback in exchange for discounts.
The product I'm planning to develop is software for salons, so my customers will be, of course, salon owners and managers. Even though I'm after a specific group of people, I imagine there are universal techniques for finding customers. Here's what I can think of as far as finding salon owners and managers goes:
- Attend stylist conventions
- Put up ads on craigslist asking for early adopters
- Find salons in my area and call them
That's about all I can think of. What other advice do you have for finding early adopters?