I'm in the process of building an online service that is primarily focussed on businesses. I can't go in to too much detail about it, but it's a piece of software that would be used by people who deal with phone calls.
The service, as far as I'm aware of, has not been invented by anybody other than myself or available to anyone at the moment. So it's currently unique. But as it's unique, I'm not sure how to go about marketing it. How do I market this service to people who have never thought about using the service, and probably wouldn't even think of looking for it?