Any recommendation? Is sale a process to deliver comfort which is declared in the book "E-myth revisited"?
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closed as not constructive by Zuly Gonzalez♦ Sep 16 '12 at 15:56
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Assuming you're talking about B2B, the best sales book I ever read is hands down Jill Conrath's Selling to Big Companies. You can get your motivational guys like the little Red Book of Sales, etc....but really if you need to know how to sell read Conrath, even if your clients are big companies. |
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I am not an expert, but I read and really liked SPIN Selling by Neil Rackham for his take on the psychology and process of making big sales |
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I've read "Triggers" and "Influence: The Power of Persuasion" |
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Book Yourself Solid by Michael Port is a great book for developing a personal brand and marketing a service. |
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Just finished Delivering Happiness by Tony Hsieh (Zappos.com) -- it is a great read! |
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Brian Tracy - The Psychology of Selling - read it over 4 years ago and still remember it :) |
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2nd Book Yourself Solid. Jeffrey Gitomer's little black book of connections : 6.5 assets for networking your way to rich relationships. Duct tape marketing : the world's most practical small business marketing guide The referral engine : teaching your business how to market itself Jantsch, John Also, lot's of good blogs by these and other authors. |
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How I Raised Myself from Failure to Success in Selling - Frank Bettger http://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X "The most helpful and inspiring book on salsemanship that I have ever read." - Dale Carnegie My favorite as well. |
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In addition of the Emilie suggestion which is one of the top choice, please consider Solution Selling. The most powerful sales technique I know. It works with any type of customer. The technique is described here. What I like in the technique is that it focus its efforts on solving a customer problem.
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If your are selling a very new product in a new market, I suggest your this book in addition of the other suggestion. The concepts are similar, but here it focuses you on the attributes of your product: it's new & unknown. Why Killer Products Don't Sell more info on the book here.
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