I have a site which is currently in Beta that I plan to start heavily marketing in January.
I wanted to get people's approaches on how they marketed their websites and their ROI (return on their investment). Did you notice lots of traffic initially that died down or did you experience continuous growth? Did you do all online marketing? Print ads? Door-to-door?
Any info would be useful.
Just some points of clarification about what JobMuncher is about...
- The JobMuncher site does not follow the same model as Dice, Monster, CareerBuilder, and others. Those companies warehouse resumes and employers. It is a many-to-many relationship where many candidates can see many employers and vice-versa. JobMuncher is job hosting site for a single company to show their listings from their company website, which allows them to do direct hires. JobMuncher provides the ability to brand, customize, manage applicants (candidates), and other features through the JobMuncher website. So for JobMuncher, the relationship is many candidates to one company.
- Down the road, JobMuncher may turn into Monster and others, but that is not the objective. It is a nitch product where small business owners want more control over their job listings and candidate processing. Typically, small business owners do not list jobs on their website (because they use companies like Monster), have static listings in the HTML, or just have a send resume link. JobMuncher takes these limitations and gives small business owners a viable option to do direct hires in an organized controlled environment without having the potential job candidate leave their site to go to a third party job warehousing site where they can possibly find a different job.
- In regards to Market focus, we are following the 80-20% rule. The 20% are the power users out there that want complete control over all their job data, presentation, and need specific customizations. JobMuncher's focus is on the 80%, these are business owners that want a simple clean way to list jobs from their company website. JobMuncher would host the jobs, do some company branding, and allow job candidates to link back the main company site with ease. We tried to make this as seamless as possible.