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"It's Not What You Know, It's Who You Know" -Old English Proverb

Having a strong social network is a Must-Have of every entrepreneur. Our friends and partners make us stronger in areas we're weak (accounting, marketing, law, etc.). I have discovered that behind a great entrepreneur generally exist a great team supporting him.

What advice would you give a young entrepreneur to build his social network?

Thank you in advance

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9 Answers

up vote 9 down vote accepted

Its all a numbers game. Be personalable, that is key. I talk to people everywhere, at the gym, grocery store, or out walking the dog.

  • Be friendly, never argumentative, and always be selling yourself as a likeable person.

  • Be social, hanging out at the same place every Friday will get you near the same crowds.

  • Join organizations such as your local chamber, attend church even if you are not religious, get involved in your childrens' activities such as coaching (if you have kids), volunteer information, help and any time you can afford.

  • Keep in contact with all of your friends.
  • Don't be shy.
  • Ask for introductions.
  • Have a relevant blog.
  • Make yourself a personal business card (not company card).
  • Look presentable, fresh, and maintain a postive attitude.
    • dont be a douche bag
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5  
To elaborate on the "be friendly, never argumentative part," I really recommend reading How To Win Friends And Influence People by Dale Carnegie. It might sound cheesy, but it's really a life-changing book. – Jason Swett Dec 6 '10 at 14:25
@Jason: Wow, that's a great reference, Thanks +1 – SDReyes Dec 6 '10 at 17:38
Thank you Franky, I'm taking notes : D +1 – SDReyes Dec 6 '10 at 17:40
Jason, I seldom recommend books because i think books should be free and thus dont like marketing them, and plus I find people sometimes set their expectations high when a book is recommended. You cannot set your expectations too high for "how to win friend". It is truly required reading for anyone in business or management. – Frank Dec 6 '10 at 19:14
Knowledge should be free,but book writers also deserve money. – Julien Dec 6 '10 at 22:20
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Here's a little tip that I just recognized today. Look up all the business/entrepreneurship organizations you can, go to all of them. In the average big city, you'll find a couple groups where they complain about why bad things happen to them (inventor clubs strike me as tending towards this), you've find some dead clubs where nothing is happening, and you'll find clubs that promise you fame, friends, success ... in the exchange for something.

But then you'll also find a hand full up clubs where people aren't complaining and where things are actually happening. Furthermore, (and this is how you can tell you've found the right groups) there will be overlap in the membership of these clubs because the members will have already done their homework too. So, upon finding these, you have found the people you need to be friends with... the next step is to actually make friends with them. The best way to do this, of course, is to offer them something that they need but can't attain easily by themselves (I'm learning web design). An alternative is to have your wife offer them Japanese baked goods... but you can only do this if you have a Japanese wife like me, (and of course she better be a good cook!).

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MITH - Make interesting things happen.

It means it is all up to you. If you stay in bed noone will come to you. Move, meet ppl, go to every event near you and, of course, use social networks,

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  • Twitter
  • Facebook
  • Tweetups
  • Meetup.com
  • Start a blog
  • Read books and blog about what you learn
  • Read about 'personal brand'
  • Research who you want to meet and why
  • Return phone calls and emails
  • Grab lunch or breakfast with someone new regularly
  • Start something social. A group breakfast, lunch or happy hour
  • Read 'Never Eat Alone'
  • Chamber of Commerce Meetings
  • Volunteer
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agree on the "never eat alone" by keith ferrazzi. I consider it a must have for all entrepreneurs .. – vellad Dec 6 '10 at 10:37
2  
My latest startup (letslunch.com) solves that exact problem. Business networking is the secret (at least in Silicon Valley), and going to evening events gets tiring, and not very productive. So if someone could match you at a convenient time (everyone eats lunch), with someone relevant, and spend quality time, then it would be great. Well, we built it :-) – Alain Raynaud Mar 12 '11 at 18:42
  1. Go to Startup Weekends, Chamber of Commerce events, lectures, anywhere that might gather the types of folks you need to meet in one place and meet people.

  2. After you go home, follow up by emailing/calling, adding them on social networking sites you both use, etc.

  3. Stay visible by blogging, participating in IRC channels, MLs or forums where your target audience hangs out, etc.

  4. GOTO 1

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Having something that you created - even a small project - that you can point to and say "I shipped this" will go a long way towards being taken seriously, especially when you are young.

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  1. when you talk to people be an active listener
  2. find someone who has already done what you want to do they are great mentors and often very happy to help the next generation
  3. use LinkedIn get people you have worked with to write recommendations for you
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Google is your friend here, at least in the very beginning. I found every possible entrepreneurial organization in town that I could, I created a list ranked from most to least beneficial, and I have been slowly moving through that list since that time. The groups that I have found most helpful are local professional groups in my field of interest and the local business school groups.

Where ever you go, be likable and friendly, and genuinely interested in the people around you. Identify needs that either you can solve or that others you have met can solve and then pair needs with solutions. When reasonable make your solutions freely available. When you do make a connection, be sure to follow up on that connection (otherwise you'll just end up with an extensive collection of business cards). And whenever you follow up, have something interesting and/or useful to share.

Be a good person. The world is a very, very small place.

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Find people who know people..

I guess if you don't know a lot of people yourself, then it makes sense to find mentors/well wishers/partners who are well connected.

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