I currently have a web site that generates $100K in revenue per year with very little expense - hence most of that revenue is pure profit.
When I'm ready to sell the business, do you think it would be better to have more revenue while still keeping the same amount in profit? For example, should I get the revenue up to $300K per year while still making $100K in profit?
Will that make my business more valuable?
Reason I ask is because I'm pretty sure I can add a lot more revenue through break-even advertising. Basically, I'll spend $200k in advertising to make $200k in revenue.
Will companies pay a lot more solely based on revenue?