There are books for every topic which most in the field consider definitive or must-haves. For instance, for usability and application design, Designing the Obvious, Don't Meke Me Think, and The Inmates Are Running the Asylum are considered authoritative titles.
But what are the equivalents for the field of brand development? I've come across Brand Advocate: A Strategy-Driven Workbook by Bill Nissim and Designing Brand Identity by Alina Wheeler, but I haven't seen any reviews for them.
I'm particularly interested in workbooks or textbooks that explain practical techniques and detailed processes which business owners and marketers can directly apply for their own brand analysis and brand development or rebranding. Though if there are some books on branding theory that are considered definitive, then I'd be open to those as well.