So the client recognises your ability to connect with your ethnic group and wants your help in improving their service to that community.
What you'll focus on today won't be the same as next month and three months time, even though the resulting actions (changes to the website) are the same. Your time will divide between planning, engaging externally, and recommending internally. But anticipating the workload may have a lot of speculation.
So I'd have thought you would want a framework agreement that provides:
- A minimum and maximum time commitment measured in hours per month
- The way you're going to tell them what you've done, and what you plan to do
- The commercial rates you're going to apply
A retainer would be great, but they can be hard to come by! $X/month covering the minimum agreed hours, plus $Y per hour for additional hours up to the maximum, gives simplicity to all parties.