I'm developing a website related to dining out in India. It's a kind of website that gives all information about restaurants. There are many similar kinds of services in India. So I would like to know how I can advertise to a targeted audience cost-effectively. Any ideas in this regard will be helpful for me.
I don't have any experience in the Indian market I am sorry to say, but I think online marketing is fairly universal. You will have some challenges if there is a lot of competition, but here are some thoughts that come to mind:
Basically, if the competition is heavy, you will need to be creative in your marketing to keep costs down. Focusing on a niche instead of being a general site will also help!