I asked this question over on hacker news, but I thought this might be a great place to ask as well.
I'm working with an early stage startup, and one of the co-founders wants to demo our mobile app to potential customers in a focus group type setting. A few of the people we might demo to will have significant input into volume purchasing decisions within their organization. However, our mobile app, iPad to be specific, is at best half-baked. UI is essentially non existent from a design standpoint. I would say functionality is about 30%, but enough to just barely get the point across. Design wise, it's less than 10%.
The co-founder is under the impression that if you're a startup, it's perfectly fine to demo with a "relatively half-assed" (his words) product, under the assumption that it will be refined at a later time.
In my opinion, if you are demoing to potential customers, you should have something that will impress them (even if not 100% complete), and not rely on them assuming it will get better (and by better, I mean getting to a point where it's actually useable).
My question is, am I wrong? Or is it worth it to take the extra time to create a great first impression?