We are a B2B startup that has been started based on great technology (MIT PhD/Spin-off for developer tools/uml). We want to get around some of the inefficiencies in our industry by allowing for incremental adoption of our product, i.e. by distributing the product as a SaaS.
I have heard of bootstrapping tips when it comes to typical B2B plays - such as not discounting the product in th beginning when the features are limited but instead spending more time in building out the parts of the product that the customer needs (i.e. many one-off sales while moving IP into the core product).
Are there any similar tricks for SaaS companies? Or do we need to just get a basic product out of the door to a large user group and wait for enough adoption before investing in the higher end capabilities?