In need of strategic advice

Everyone needs input on their startup from time to time. It's really hard especially if you are working by yourself or carrying the majority of the responsibility.

There are a number of things you can do to get good advice:

• Find a mentor (or several of them) that are happy for you to take them out for lunch from time to time and who can listen to you and share their experience
• Hire a coach
• If you are friends with other startup owners, a phone call or coffee can be a great way to get some perspective. Going to networking events or undertaking entrepreneurial education is a great way to meet like minded people
• Put together an advisory board of people who have the skills, experience and contacts to help your business take off. You would usually either pay these people or negotiate to give them a small amount of equity in return (probably not right in the beginning but when the business can sustain it)
• Even people who are not in business can sometimes be a help. For instance I was at a party a few months ago and was talking to someone I met (an artist) about my startup and how I was finding it challenging to reach my target market. She had a great suggestion for me which came about because of her different perspective.

Look around you and take note of the people you already have around you. The saying "When the student is ready, the teacher appears" is a bit clichéd but true because we prime our minds to notice what we want.

And lastly, you will find some great people around here who are very generous with their advice!!

You can pay for a business coach or mentor, who will charge you by the hour. Alternatively, you can go to various business advising sites (shameless plug here - my site does exactly this - you can find a link on my profile page) which give general advice, but it won't be tailored to your particular situation.

Depending where you are located, there may be local resources such as SCORE which can help you find such a mentor. Alternatively, look to your network or browse online to find a business coach in your area that you can connect to.

I think a good first step would be to distill your question(s) down to specifics, then create a defined project (or sub project) that gets more experienced people involved. In other words, market yourself and your business (or business idea , or project) in such a way that gets high ranking people involved. As a by-product, you will get ongoing direction and advice.

In my experience, there is no better way to gain experience than to start a real-world project that includes others. What can you do right now that will get mentors (or mentor like people) involved?

How (by thinking out of the box) can you connect your passion with theirs in a real project? If you can figure that out...you're on your way.