I recently set up a website and inserted GA code to the website. I am using the GA tool (well, looking at the numbers), but apart from the obvious numbers like #visitors, bounce rate etc, I am a litle bewildered by the sheer volume of data and reports (I have also integrated my Google Adwords account to GA).
Can anyone recommend (preferably) an online resource or book, which explains how to USE the various GA reports/tools to monitor and measure growth metrics of a website?. The Google documentation I have come accross so far are almost useless in this regard, as they seem to focus on telling you how to set things up (i.e. the technical part), for a tech guy like me, what I need is the "business/marketing" side - how do I use this swiss knife to monitor and grow my business - from a practical, no nonsense, day to day point of view?
Does anyone out there have the answer?