How do I attract users to an empty website so that they can add content?

One thing for sure..

When I go to the website, I do not see any content, It asks for me to register, and Why would I, unless I see what am I getting.

User adoption is going to be difficult, unless you have some free content for users to check, get a feel, and get motivated to add content. And only then Would I take the pains in registering..

I like the premise but agree asking for creds without giving a reason may be challenging. Possibly a preview segment of the whole review asking for registration to read the whole article to entice?

In some unrelated feedback;

We actually would be much more concerned of liability. Example a disgruntled employee logs in and smashes a company lets say...is there an opportunity for the company to comment back BEFORE a negative posting? If I was lets say Hertz rental car and some angry ex employee with an ax to grind wanted to bash the company then A: how would I know? and B) how can I give my side of the story? is there any remedy for me as the employer against purposeful ill intent?

I found something in FAQ's but only after digging that stated a company representative will contact you which now indicates there is host interaction or moderation. Perhaps an outline of how it works may be better presented out front.

Segmentation by industry would help also. Automotive, Airline, Cruise line, etc. Then you can gorilla market like this http://madashellabouthiddenfees.com/

Nice layout though and cool concept. best of luck

www.glassdoor.com is doing something similar to what you are doing. Never hurts to learn from the competition! It seems like they are thriving on employee gossip, esp. in interesting companies like Facebook

Put more emphasis on allowing people to voice their experiences with their current/previous employers instead of checking on potential employers. It can be to blow off some steam but better yet say something positive where appropriate. Once you get enough input, you can start to shift to your current pitch to "check out a company before you work there."

Take whatever posts you have and put them on the front page. What incentive for a user to list something and see displayed out front?

Good idea - expect litigation. I agree that you should put up content on the front page and don't hide it behind registration.

If you allow companies to respond you can monetize that way - allow them to open up a "forum" or something so that they can "own" their comments but can't remove or hide them - but they can address them.

Possibly add salary information if people want to publish that and they are not prohibited - that is something that you can charge for as well.

good luck