I'm a B2C start up bootstraping. I'm working on a software product and am looking for techniques to talk with my hopeful customers.
Working a real time dictionary solution that integrates and suggests in any application on Windows. I've created a proof of concept but still aways away from a final product. I have a day job and am looking for low risk ways to talk with my possible customer. I've done some demographic research and believe that she is younger then 30, educated, has a house hold income of 60K+, and looks up words while at work.
My current market research is top down (meaning I've done some extrapalations from demographic information from some sites and literature) but need to validate my hypothesis on what I believe to be a niche market that is sufficiently sized for a bootstrap.
Has anyone used a service that is low cost to get some feedback on your marketing ideas from customers using a focus group service? I would love to get something facilitated with actionable information for less than 1K. Getting this information where it doesn't impact my day job is key.
Anyone have some thoughts on approach. This whole talking to the customer bit that is so critical that I know I need to do is a real struggle.
Thanks for your thoughts and suggestions.