I'm planning to launch a SaaS site soon in Norway and own the domain name under the Norwegian TLD (.no). If this is successful, I plan to translate the site and launch internationally. The .com domain is taken and the owner has offered to sell it for a price which I think is fair but more than I can pay right now. Should I just proceed under .no and begin marketing under that domain name or is this a waste of effort as I'll need to start all over when I purchase the .com further down road?
On the one hand, the Norwegian version and the English effectively represent two different services as they're in two different languages so two TLDs seems to make sense. On the other hand, if I take the service into more countries, going back to SEO square one every time seems unnecessary.
Also, won't just ploughing all international traffic into .com instead of partitioning it improve its overall ranking? Or do the search engines look for connections between different international domains? I see a lot of other international sites just using COUNTRY.company.com or www.company.com/COUNTRY and if they do own the domain under the country's TLD, they just forward it to .com which suggests there is an advantage in placing everything under .com.