We're ready to announce technology preview of our product. Our current marketing plan consists of contacting a number of industry bloggers, news sites, and posting on various industry forums (we have a B2B product)...
Is it better to start this process Sunday night so that Monday morning everyone comes in to emails in their Inboxes? Is it better to do it Monday afternoon so that the morning rush of emails clear? Perhaps Tuesdays+, so that we're not competing on Monday with everyone else's announcements?
When is it best to do it to get maximum attention from bloggers & news editors and readers?