I'd like to offer points for posting product reviews, comments, purchasing products, etc... basically all different types of participation that can be redeemed later for discounts on products or possible cash back rewards in the form of gift cards. However, I'm not clear if there are any laws regarding these types of contests. Essentially the users "earns" points so I assume the normal 1099 laws apply - i.e. anything over 600.00 in a year and because there's no purchase required, even though extra points would be awarded for making purchases, it doesn't constitute a lottery.
Anyone know of a similar promotional program? Do you see any problems with such a program with regards to the US law?
Thanks in advance!