We provide software that can measure performance of another company's product which happens to be trademarked (word/phrase - not a symbol). We want to name it specifically.
Is this protected/fair use?
I have something like the following scenario
Use our super awesome tool to measure [product name] ®
Then later on at the end of the page
[product name] is a registered trademark of XYZ Limited
We have some "partnership" with this company however they are about a 15k person global company and there are some folks there who may not like the results of the measurement or that we also work with their competitors.
We are in no way trying to fool people into thinking we are them or that we offer their product, etc. We allow people to compare two products and we want to be able to name them specifically on our site so that people find our tool.