You're basically asking:
"What is marketing, and how do we do it?"
Well- that's a pretty big question, but...
Blog. Blog. Blog. Blog.
Set up a decent, SEO-friendly site with WordPress and get every member of your team to blog once a day, even a paragraph or two, about cool things going on, projects you're working on, related news from the industry you serve. Blogging is the best thing you can do to build SEO.
After you've been doing that for a month or two, and have some depth of content in your site, start making ripples (and waves) by commenting regularly on other blogs. Answer questions that are vaguely related to your product/industry. Contribute to the conversation. Every now and then, plug your site (in a non-crappy way).
Reach out to key bloggers in your industry/field and related (even tangentially) fields. Develop relationships with them by commenting, contributing, and offering value. Guest blog. Invite them to guest blog for you. Interview Thought Leaders an post the video on your site and on YouTube.
Publish a white paper or two (or twelve) that are NOT about your product, but which are related and would be informative and helpful to your potential buyers. GIVE THEM AWAY without requiring any lead-capturing email registration stuff.
Follow industry leaders and potential buyers on Twitter. Engage with them in a useful (non-spammy) way.
If the geography work out, try building a local networking community or running classes on useful things. Present at seminars and conferences. Go networking.
That's pretty much the relationship building / new media / twenty-first century / Social networking / Thought Leadership way to build buzz and sales without traditional advertising.
One more thing:
Try not to string pointless buzzwords together quite so much:
"Business Operations Intelligence solution"
"integrated a proven, powerful business operations improvement methodology with an enterprise level BI technology"
I'm sure that means something to you. To everyone else it sounds like:
"Blah blah techno-BS blah blah marketing-crap blah blah give us money blah blah we're smarter than you."