Our idea mixes social with ecommerce, and we work with retailers to introduce social throughout the buying process. However, we're not seeing adoption because -- and we guess -- people just don't want to shop that way. But we don't know for sure, as we don't know if it's a "marketing" problem.
We are in public Beta, but it's been one month. We have an okay number of sign-ups but actual adoption and usage have been very poor. We have repositioned and reiterated the product multiple times and have not seen much improvement.
I was wondering if anyone has a pivot suggestion for us. We don't know if this idea has legs, but our experience so far has been discouraging. Any feedback/quick thoughts would be tremendously helpful.
Edit: we have also been playing around with mini-pivot ideas, basically positioning ideas targeted at our end-users (online shoppers). Do provide your feedback on these ideas: http://www.surveymonkey.com/s/Y2C9H5J