I'm running a niche dating site and I'm working on improving our conversion rate, which is not bad (about 15%), but can always go better. Our registration consists of :
- user registration step 1 - user enters email and chooses password
- user validates email
- user fills in profile (2 pages of info)
- profile complete = a conversion
I'm losing quite a few people on step 3 (about 40% of people who complete step 2 don't go on to complete their profile).
I'd really like some ideas what I can do to : 1 - I have the email addresses of people who stopped at step 2. What can i do to entice them to come back and complete their profile ? I tried a competition (iPad competition, like everybody else :)) but that didn't work very well.
2 - What can I do to reduce the loss of people between steps 2 and 3.
I've attached images showing the pages of step 3