I've been running ads on Facebook for a few months and have seem a good stream of traffic from there. I'm running a niche dating site, and here's my average CTR :
Females 0.5% (0.5 click for every 100 impressions) Males 2.0% (2 people click for every 100 impressions)
And my average CPC (cost per click) :
Females 9c Males 2c
I know this is hard to quantify but are my CTRs good overall or should I be expecting better numbers ? I run campaigns for about a week and then rotate ads when CTR starts to fall off a bit.
thanks in advance.