I'm developing a startup website like groupon.com for daily deals. I'm located in Nigeria and I have my system developed already. I started marketing it myself, but this business model seems to be new in my country. I don't have much funds, and I'm trying to think of the best way to implement marketing.
I'm comfortable with all the technical work required. However, I want to know how best to go about marketing. Should I have sales teams in all the states I want to operate in? Or should I go with a reseller system where my resellers can create deals on the website for the local businesses? Is this the same marketing strategy groupon.com uses?