So you want to do marketing for your company. You've created a marketing plan and want to implement it. How do you determine which applications/vendors to use?
For example, for email marketing and online surveys, use Vertical Response or Constant Contact or Mail Chimp or iContact or SurveyMonkey or...
Social Media apps
Mobile marketing apps
SEO apps SEM/keyword apps Analytics tools and apps
The list goes on. Ask friends? Use forums with colleagues? Web search? Something else?
Greatly appreciate it.