So you put a page with a description of the idea, put up some ads using AdWords and you had say 10 clicks with a CTR of 0.45%. Of the 10 clicks, 1 person signed up for a newsletter.
Is this a good result? Or is this bad?
The person signing up obviously is making the decision solely on 1 page. If I were signing up, I'd look at the website. How much activity is on it? Are there any blogs or videos? Should I even plug in my email even though I know I'm not paying anything?
Now let's ratchet up a little. What if I was charging $99 for something? What metrics (clicks, CTR, etc.) should I be focusing on?
Obviously, all this will depend on the type of product/service being marketed, the competition and a whole bunch of other factors.
How should I go about thinking about this lean startup methodology?