I have desktop software that is sold to businesses via downloadable trial from my website and I have been selling for about six months. All my customers already had one of my competitor's product and bought mine because it has a unque feature the others do not. I have about five competitors, one a clear market leader. I estimate about ten percent of the competitors's customers would buy my product if they know about it. The feature would be very difficult for the competition to add without a complete redesign of their products, so I pretty much own this little niche.
So how do I reach out to them?