The problem is finding good programmers. Good programmers on the other hand are very picky too when it comes to finding good partner. Problem is, we programmers (I am one too) need to do some real hard work before the other partners can start doing their job. If we don't have the right partners we have done lots of work and wasted lots of time withouth any outcome. I have myself failed with one "partner" and now I have lost 4000 € in time and money even when the prototype is ready and could be used.
These days if I hear "i have a good idea and just need a programmer to deal with it" I run away, crying. It seems millions of people have "good ideas". They even don't care if 5 others have had the same idea. Sometimes they come even up telling me they have a good idea, which is basically like "Facebook". Not sure if I should laugh or cry at this time.
If you want me to invest my time, you need to convince me that you are a good partner. It is not the time that people are hiring developers. There is so much work out there... coders can choose. It is up to you to reach them and then to convince them to even listen to your idea.
Personally i listen to Twitter. If some of my friends are tweeting around that a reliable person is looking for help, I probably listen.
I look at interesting blogposts. Who wrote it? What does he do? Probably he is so serious he needs a guy like me? I even find out if the guy does a good job or not. I don't need a boss; I need somebody who knows how to do marketing, how to speak with people and how to organize things. Not how to make me more time pressure, I do that already myself.
Some offers i looked into came from personal recommendations (without web 2, really).
The one i failed miserable was a posting on a user group i was into. Will never listen again. People who are so desperate to post to user groups are likely weird, I learned.
When I decided to listen, I don't want to listen on the phone. It costs me too much time (which i can waste at forums like this one ;-)). I ask the guy to send me a one-pager. On that one I mostly see if it is good or simply too much work (all facebook like social webapps return immediately). If the idea is good and I can't do it, I am likely to recommend a fellow. If the idea is good and I can do it, I will speak on the phone about it.
That being said, if you are good with managing your product in these days, convince people are a good at your job. Recruit via twitter, personal contacts, write interesting devs directly when you read their blog and so on. Have a one pager prepared. I had some contacts who wanted to wast an hour on the phone but were to lazy to prepare me an one pager. Nobody wants to cooperate with lazy and slow people, so be prepared.
